Life at the North Pole
Come and meet the elves
Behind every letter is a village full of stories. Explore the snowy streets, visit the places where the magic happens, and meet the elves who make the North Pole feel like home.
From the bustle of the Workshop to the quiet of the Story Library,
everyone brings something of their own.
Head Elf
Capable, curious and fiercely caring, Pip keeps the Workshop running and looks out for everyone in it. She has a dry sense of humour, a firm hand when mischief needs settling, and more than a little playful curiosity of her own.
Workshop toymaker
Curious, imaginative and optimistic, Jasper takes pride in making toys while dreaming of unfamiliar places and enjoying discovery with his best friend Nellie.
Workshop toymaker
With an observant eye for colours, patterns and finishing touches, Nellie brings resourcefulness, quiet adventure and ideas of her own to her work.
Keeper of the Story Library
Imogen Quillworth is a thoughtful, imaginative reader who wants the Library to feel welcoming to everyone. She loves following a curious reference and helping someone find just the right book, with a conscientious eye for getting the details right.
Owner of Miss Bramble’s Bakehouse
Gentle, resourceful and quietly perceptive, Mabel Bramble welcomes her neighbours with the practical kindness that helps a difficult day feel easier.
Village shopkeeper
Inquisitive, dependable and dryly funny, Wilfred Puddlesworth takes pride in his shop and in being useful to his neighbours.
Village caretaker & handyman
A skilled, patient craftsman with a hopeful outlook, Arthur Patchwell keeps going through the occasional mishap and takes pride in a job done properly.
Reindeer keeper
Lockie loves fresh air, friendly games and bringing people together. His patient care for the reindeer puts their comfort and wellbeing first.
Scientist & inventor
Full of questions, ideas and enthusiasm, Tilly loves finding out how things work, valuing practical know-how and the wonder of a new discovery.
North Pole Postmaster
Meticulous and enthusiastic, Penny Postlewick treats every letter with care, helping meaningful words reach the right person and keeping their contents private.
Santa’s eight reindeer make their home at the Reindeer Stables. Lockie looks after their everyday care, exercise and wellbeing, as well as their preparations for Christmas Eve.
One of Santa’s
eight reindeer
One of Santa’s
eight reindeer
One of Santa’s
eight reindeer
One of Santa’s
eight reindeer
One of Santa’s
eight reindeer
One of Santa’s
eight reindeer
One of Santa’s
eight reindeer
One of Santa’s
eight reindeer
